The speculation stops here.The Avengershas crushed the all-time domestic weekend record by more than anyone imagined.

So add aFastest to $200 milliona toThe Avengersgrowing list of shattered records!

The legendary run ofPaul Blart: Mall Copin 2009 still haunts me.

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Image via Disney

So, what did I think Iad be writing today?

The $169.1 million of the finalHarry Potterfilm, on the other hand?

I thought that record would stand for awhile yet; or at least untilThe Dark Knight Risesthis summer.

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A record-breaker has to offer something for audiences outside of its target demographic, in other words.

And, amazing ensemble cast aside, it was not clear to me thatThe Avengerswas up to that challenge.

And, before you ask, yes a I left off Ang Leeas 2003asHulkon purpose.

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No need to mar the occasion.

So, what does this movie have that the others didnat?

Then there is the incredible marketing job that Marvelas new owners/partners at Disney achieved.

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Iad tell you my thoughts, but Iam pretty sure theyad be wrong.