Every found footage fan knows the genre shifted on its axis with 1999sThe Blair Witch Project.

Decades later, the found footage genre is filled to the brim with entries of varying quality.

DirectorsOliver MauldinandJacques Edelineunderstood the assignment of reapplying a new coat of shiny paint to well-oiled genre conventions.Secluded location?

Austin and Janna Jenkins standing in the woods filming a video in ‘#MissingCouple.'

Image via Virgil Films & Entertainment

Evil presence in the woods?

An influencers work is never done, after all.

As actual influencers, Austin and Janna even dedicated several videos on their TikTok page to their renovation project.

#MissingCouple

Image Via Virgil Films & Entertainment

What are the odds Im watching the documentary right now, wrote one follower.Have they ever been found?

asked another, with a third chiming in,Why does this feel like advertising for a movie.

I pray thats all this is!

James Allen McCune as James, in the woods and holding a stick-figure suspended from a tree in Blair Witch.

The forest can make anyone… snap.

Mostfound footage filmsdont go to such lengths to make the events of the film seem real.

Its a headline ripped from the internet, and thats what makes it most shocking of all.

missingcouple-film-poster.jpg

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