Sometimes, they are megastars.

Other times, they’re famous faces who have something to plug.

Big names in their own right, but very different entry points for this competition.

Kate Hudson during the Battles rehearsal on ‘The Voice’ Season 27.

Image via NBC

One has proven worthy of the role.

The other, is there for a good time.

How Did We Get Cynthia Erivo and Kate Hudson?

Adam Levine and Blake Shelton on ‘The Voice.'

Image via NBC

Especially in the world of romcoms.

So, why are both women onThe Voicethis season?

Both women have things to promote.

Cynthia Erivo during the rehearsals for the Battles on ‘The Voice’ Season 27.

Image via NBC

Realistically, Cynthia Erivo doesn’t even need to promoteWickedbecause its inherently part of the zeitgeist now.

She performed the titular track onThe Voiceatthe finale of Season 25.

Kate Hudso’s guidance has been limited to assisting with acting beats.

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While she can provide performative assistance for those needing to captivate on stage, her expertise is limited.

They should also be a foil to their primary coach.

Adam’s back and ‘The Voice’ couldn’t be happier!

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Simone Biles was not there to help the singers sing.

Her perspective was about the true grit necessary to be out on that stage.

It’s the same thing that Cynthia Erivo has been doing.

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Cynthia Erivo is bringing a musical masterclass.Her ability to explain technique has helped Team Buble immensely.

It’s not just telling the artists to try this or that.

Instead, she’s explaining how and why.

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And she’s not playing with kid gloves.

She’s challenging Michael’s singers with tough love.

Because she is trained in this field in a way some are not.

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It’s reminiscent of whenBen Foldswas judgingThe Sing Off.

He didn’t care if the folks at home didn’t understand the mechanics of singing.

As long as the artists understood, it was a victory in his book.

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And hopefully, it boosts her streams!

The Voiceairs Mondays at 8:00pm on NBC.

All episodes are available to stream on Peacock.

The Voice

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