Most people have a lot on their plate.
Opening weekend projections are overrated, and the trades aren’t as smart as they think.
Granted, the theatrical experience is an expedited process these days.
Custom Image by Zanda Rice
No one, not the studios or the press, can perfectly track what will resonate with audiences.
Projections by the trades implicitly set the narrative for the films they report on.
The Master of Horror would be proud.
Image via Warner Bros.
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