Theres nothing more disappointing than a movie trailer that gives everything away.
‘Weapons’ Is Horror Marketing Done Right
The website is simple.
There are four simple yet eerie clips on the homepage, with 20 seconds of footage altogether.
Image by Nimesh Perera
TheWeaponsmarketing perfectly embodies a certain verisimilitude.
In film theory, verisimilitudeis defined as"The appearance of being true or real; believability."
Though anachronistic, each part of the website meshes together in a way thatfeelsreal and tangible.
Verisimilitude isn’t simply a matter of presenting things as they are, but of balancing reality with expectation.
And that difference can make crafting a period-accurate historical film that doesn’t break audience immersion difficult.
Arguably, the success of theWeaponsmarketing is its restraint.
The aforementionedThe Strangers: Chapter Onelivestream was over ten minutes long.
Comparatively, it’s not even close.The Strangers: Chapter Onelivestream feels like walking through your local haunted house.
The teaser clips forWeaponsfeel likegetting followed home.
Weaponsis in theaters August 8, 2025.
