Marvel Studios may have just pulled off the strangest and most successful stunt in superhero marketing history.

We’re just encouraging them at this point folks, come on!

Deadline reported that audience engagement grew hour over hour.

Custom image of Robert Downey Jr. surrounded by many characters confirmed to be in ‘Avengers: Doomsday’

Custom Image by Zanda Rice

What Exactly Was The ‘Avengers: Doomsday’ Chair Stunt All About?

Eh, it was a bit much.

Then came the real multiversal chaos: the return of (some of) the OG X-Men.

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Place cards at a dinner table announcingMark RuffaloandChris Evans?