“It Didn’t Make a Lot of Sense”: Why Max Is Bringing Back “Appointment Television” With Shows Like ‘The Pitt’ and ‘The White Lotus’

In a new interview withVulture,Max CEOCasey Bloysexplained that this is by design.

People like appointment television.

But I do think there is something significant about having a day and time for release.

Image via Max

So, I believe in releasing shows on a Thursday night or Sunday night."

Is ‘The Pitt’ Returning For Season 2?

Of course, the consistent release strategy isn’t the only reason whyThe Pittbecamea massive streaming hit.

Image via Max

Max drops new episodes ofThe Pitton Thursdays at 9 P.M.

The Pitt is a medical drama developed by veterans of the television series ER. The series will follow healthcare workers set in Pittsburgh, showing he challenges faced in the modern-day United States by nurses, doctors, and other medical professionals.