This strategy has become the norm,despite years of vocal opposition from film lovers and industry creatives.

For them, it’s a system that works.

This change in consumer behavior directly contributes to the box office woes that fuel the current theatrical model.

Are-We-Past-the-Point-of-No-Return-With-the-Theatrical-Window-Debate

Custom Image by Nimesh Niyomal

So, more new releases struggle at the box office.

“What the f*** is a movie now?”

Nowadays,going to the theater can be an expensive outing, especially for families.

An image of an AMC movie theater

Image via AMC Theatres

The future of the industry is uncertain.

Quentin-Tarantino-First-Film

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Adapted from the novel by Edward Ashton, Mickey 7 is a Sci-Fi film that follows Mickey 17 (Robert Pattinson) and his journey to the ice world Niflheim to colonize the planet. Mickey 17 is an “expendable” employee to be used and thrown away after completing their task - often a dangerous one - but when one iteration of Mickey dies, he is reborn in a new body with a large portion of his memories still intact. After six deaths, however, Mickey finally begins to understand the job and why it was always an unfilled position.

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