Power coupleEgypt SherrodandMike Jacksonare back onHGTV screens!
Ahead of the season 4 premiere, Egypt and Mike spoke withColliderabout everything to expect.
Its been a very natural and organic thing.
Image by Zanda Rice, HGTV
We are authentically us.
And it has really paid off all across the board because the viewers feel it.
COLLIDER: The show is actually one of the highest-rated series on the online grid.
Image by HGTV
What would you say has contributed to its success?
MIKE JACKSON:First and foremost, God is in the mix.
It’s not about the ratings, and it’s not about the numbers.
When the cameras are all on, we’re the same people.
Soit has everything to do with the transparency, the relatability,and us just being who we are.
I think thats been the goal.
Image via HGTV
As my wife said, the web connection has a lot of things on the screen.
So people know when you’re being real and when youre not.
And that’s a relation that translates to high numbers.
Image via HGTV
And when they feel represented, its easy to watch.
And our show is very positive.
I think that’s what a lot of folks are looking for.
EGYPT SHERROD:So we had done Clark Atlanta University’s men’s basketball department last season.
It was a lot of fun.
There was so much wonderful feedback.
I have family members that have attended Clark Atlanta University,so theres a connection there.
And as many times as they call us back, we’re happy to do anything.
Its a compliment when the client calls you back from home work.
That’s just a testament to our work.
Because we later found out that being on the HGTV stage,it increased their enrollment.
EGYPT SHERROD:They had 2100 students enroll last year, and this year was 4100.
MIKE JACKSON:It was by over 50%.
COLLIDER: Another thing I was excited about was you guys working with a couple relocating from New York.
As someone who lived in New York too, those apartments are very small and very expensive.
Tell us about working with that couple who relocated from Sandy Springs.
MIKE JACKSON:First and foremost, they were hilarious.
We understood their stories and their experiences, and we were relatable to understand everything overall.
So we remember and that really took us down memory lane.
EGYPT SHERROD:The video diary part is what I love.
And it’s doing it in a way that empowers them, empowers others, and inspires them.
However, when they’re like, OK, I wanna go play with my friends.
I wanna go do my artwork, they can do that also.
It’s just a fun roller-coaster ride we’re going on together as a family.
And I think we’ve done a great job doing that.
COLLIDER: What else are you excited for viewers to see this season specifically from the show?
MIKE JACKSON:I would say that they actually get to see more of our philanthropic endeavors.
EGYPT SHERROD:Were very philanthropic here on the ground in Atlanta.
It’s called 1000 Women Owned.
We’re gonna take on that journey with us.
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