That is why all of Hollywood should be closely studying the strategy implemented byWarner Bros.andRyan Cooglerfor the release ofSinners.

The Master of Horror would be proud.

Think back to the most successful moviegoing event in recent memory,Barbenheimer.

Custom image of Michael B. Jordan and Ryan Coogler in front of a blue background with stars

Sure, clips of celebrities playing silly games on late-night shows may garner a lot of internet eyeballs.

And yes, movies likeDeadpool & Wolverinecan becomebox office sensationswith a meta and ironic marketing strategy.

It’s on the studios to be better at giving them that content.

Sinners’-Is-A-Great-Tribute-To-John-Carpenter

Two brothers return to their hometown in the Jim Crow-era South seeking a fresh start, only to find that an even greater evil, including the Ku Klux Klan, has taken root. Michael B. Jordan stars as twins in this vampire thriller directed by Ryan Coogler, blending supernatural horror with historical tension.

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Two brothers return to their hometown in the Jim Crow-era South seeking a fresh start, only to find that an even greater evil, including the Ku Klux Klan, has taken root. Michael B. Jordan stars as twins in this vampire thriller directed by Ryan Coogler, blending supernatural horror with historical tension.

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Sinners