Nobody wants to make a bad movie.

Bad marketing is one thing, butno marketing can be even more telling of a movie’s quality.

Take the lacklusterSalem’s Lotadaptation that got resurrected on Max after lying dead for two years.

Blended image showing red flags with thumbs down

Custom Image by Nimesh Perera

They are, however, a very useful tool for studios to utilize in the marketing of their movies.

5Cherry-picked Reviews

“Trust Us, Bro, the Movie Is Good.”

Just because a movie is screened for critics doesn’t mean it’s going to be good.

Ezra Miller as Barry Allen screaming in The Flash

Image via Warner Bros.

3Lots of Credited Writers

How Many Writers Does It Take To Write a Screenplay?

Bad movies willdump it all at the beginningand will often do so inoverlong narration.

It’s pandering and a pretty good sign that walking out may be an audience’s best option.

A man examining a statue made from a skeleton

Image via 20th Century Studios

Is it a movie by a director who hasn’t made a decent film in over a decade?

Is it the first on-screen role from an actor who was canceled because of their despicable behavior?

Sometimes, it’s not even that a movie has bad actors butgreat ones who have been horribly miscast.

8apzu9jftumtopykhk6lnpos3py.jpg

NEXT:10 Cult Classics of the ’90s That Have Aged Poorly

A movie camera mounted on a tripod in front of a calendar with nine consecutive days crossed off with red ink.

Custom Image by Zanda Rice

Alexander Ward as the vampire Kurt Barlow walking near Father Callahan’s (John Benjamin Hickey) glowing cross in ‘Salem’s Lot’ (2024).

Image via Max

01608995_poster_w780.jpg

Ed Wood (Johnny Depp) and his cast of actors read the reviews in ‘Ed Wood’

Image via Buena Vista Pictures Distribution

Alan Smithee Director Credit

Custom Image by Collider Staff

01129894_poster_w780.jpg

Mr. Burns shows Homer a room full of monkeys on typewriters in The Simpsons

Image via Disney

Robert McKee on Stage in Adaptation

Image via Sony Pictures Releasing

Kevin Spacey pointing a sniper rifle at the camera in ‘Peter Five Eight’

Image via Invincible Entertainment

Movie