But tapping into that audience comes with a very particular set of rules.
Various topics such as LGBTQ themes, nudity, and the supernatural might result in cuts or even bans.
To get around this, Hollywood studios have tried various strategies.
Image via Eon/MGM/Columbia Pictures
Some shoot alternate scenes tailored specifically for Chinese audiences.
Others partner with Chinese production companies or include Chinese actors and locations to help smooth the approval process.
Previously, inTransformers: Dark of the Moon, there were a couple of small Chinese product placements.
Image via Paramount Pictures
The effort was successful as the film becamethe highest-grossing filmin China at the time.
The film landed the coveted day-and-date release so they probably must comply with the regulations.
Wolverine joins the “merc with a mouth” in the third installment of the Deadpool film franchise.
Despite being set in China to entice the massive moviegoing market, a scene was cut.
The scene in question is the one in Shanghai, where Bond shoots a Chinese security guard.
It referenced Macau and implied elements of prostitution, which Chinese authorities found politically and morally sensitive.
At home, Irving has to protect his unpredictable wife Rosalyn (Jennifer Lawrence) before she derails everything.
The cuts were reportedly made to make the runtime more theatre-friendly, asshorter runtimemeans more showtimes.
Other cuts of the movie were banned from circulation by the board.
This practice was quite common and when exercised well, could lead to the movie’s success.
Reluctantly, Logan sets off with Laura and Xavier to find a rumored mutant sanctuary.
This softened version diluted the films brutal tone, which had been a defining shift from previous PG-13X-Menentries.
In China, however, an alternate ending was produced.
This change fundamentally alters the message of the film, transforming it into a simplistic tale of justice served.
This is to reinforce the local audience that bad deeds will be met with consequences.
This new ending will be complicated whenthe sequel to this filmis released.
The film builds up toa shocking twistand unforgettable ending, which we will not talk about here.
Sorry, first rule.
Image via Walt Disney Studios Motion Pictures
It also added extra information that Tyler Durden was committed to a psychiatric facility.
The controversy led to the original ending being restored on the streaming platform.
Hes rescued by Wild Knuckles, his villain idol, and the two form an unlikely mentor-protege bond.
Wolverine joins the “merc with a mouth” in the third installment of the Deadpool film franchise.
In the Chinese release, however, this ending was altered, just likeFight ClubandLord of War.
Gru, meanwhile, is said to have returned to his family and pursued a law-abiding life.
Theres also a ratherblatant product placementinvolving a local milk brand, claiming that the milk helps Stark’s recovery.
KEEP READING:10 Great Chinese Directors Every Film Fan Should Know
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