When it comes to marketing movies, trailers make a break a film.

They are essential to allow an audience to understand the films storyline, characters, and tone.

Regardless, they are unique and fun cinematic experiences in themselves.

Psycho Trailer

As the camera zooms closer onto the masks face, a spider crawls out of its mouth.

The narrator then concludes with the tagline, the night no one comes home.

But no film theyve made has called for that approach more thanAvengers: Endgame.

Halloween III Trailer

Image via Marvel Studios

Most of the films plot was shrouded in mystery before its official release.

The films title comes on again, leading viewers to wonder what horrors await them.

But the films teaser trailer opted for a fascinating approach to establishing the films tone.

Iron Man’s helmet in Avengers: Endgame.

Image via Marvel Studios

Then, he tells his plan to take a hostage before cutting to a title card.

A mixture of unsettling and oddly jovial music plays throughout.

But it ended in a final jump scare that left audiences clamoring for more.

The Shining Elevators

He introduces the films cast one by one, a few through gags out of aLaurel and Hardysketch.

First, the viewer sees footage of a farewell party held by a group of friends in New York.

The trailer ends with the release date, with no title or real explanation as to what happened.

The Ref Trailer

But sometimes, all an action trailer has to do is showcase the action itself and practically nothing else.

The trailer contains no introduction to the characters, the storyline, or even what the action is for.

Furthermore, it doesnt explain the titular Matrix or includes dialogue to entice the viewer further.

Citizen Kane Trailer

Hes asked in an off-camera voice, how far you going?.

He lifts his sunglasses and replies with a smirk, about thirty years.

Andone of the defining films of the ‘80shas taken off.

Cloverfield Trailer

Music plays as the little robot does his duties before gazing wistfully at the stars.

KEEP READING:The Best Part of ‘Grindhouse’ Is the Fake Trailers

The Matrix

Back to the Future Trailer

WALL-E gazing at the stars in WALL-E

Image via Walt Disney Studios Motion Pictures

Movie

Cloverfield